Strategic communication is at the core of effective leadership. Through a leader’s use of verbal and written symbols employees are motivated or deflated, informed or confused, productive or apathetic. A leader’s ability to carve off the verbal fat and get to the meat of an issue, idea or plan will find success at every turn.
When we consider the founders of our nation: Jefferson, Washington, Samuel and John Adams, Madison and Monroe, Benjamin Franklin, Tom Paine and many others; we have before us a list of at least ten and maybe even dozens of great political leaders. They were well educated. Products of the European Enlightenment, they were students of history. They knew human fallibility and weakness and corruptibility. They were fluent in the English language. They wrote their own speeches. They were realistic and practical, and at the same time motivated by high principles. They were not checking the pollsters on what to think this week. They knew what to think. They were comfortable with long-term thinking, planning even further ahead than the next election. They were self-sufficient, not requiring careers as politicians or lobbyists to make a living. They were able to bring out the best in us. They were interested in and, at least two of them, fluent in science. They attempted to set a course for the United States into the far future ? not so much by establishing laws as by setting limits on what kinds of laws could be passed. The Constitution and its Bill of Rights have done remarkably well, constituting, despite human weaknesses, a machine able, more often than not, to correct its own trajectory. At that time, there were only about two and a half million citizens of the United States. Today there are about a hundred times more. So if there were ten people of the caliber of Thomas Jefferson then, there ought to be 10 x 100 = 1,000 Thomas Jefferson’s today. Where are they?
Throughout the ages, leadership and courage have often been synonymous. Ultimately, leadership requires action: daring to take steps that are necessary but unpopular, challenging the status quo in order to reach a brighter future.
Wise men don’t need to prove their point;
men who need to prove their point aren’t wise.
The Master has no possessions.
The more he does for others, the happier he is.
The more he gives to others, the wealthier he is.
The Tao nourishes by not forcing.
By not dominating, the Master leads.