I like to sit and think and I like to spend a lot of time doing that. Sometimes it’s pretty unproductive, but I find it enjoyable to think about business or investment problems. They’re easy, it’s the human problems that are the tough ones. Sometimes there aren’t any good answers to human problems; there is almost always a good answer with money.
I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life.
If you told me that I would live one year longer if I ate only broccoli or asparagus or whatever . . . I’d rather eat what I like and enjoy eating what I like than eat something I don’t and live another year. And I do think that choice should be mine. Maybe sugar is harmful and maybe you’d encourage the government to ban sugar … But I think Coca-Cola has been a very positive factor in the country and the world. And I really don’t want anyone telling me I can’t drink it. I think there’s something in longevity of feeling happy about your life.